The World Bank said the number of visitors to Iran increased from 2.2 million in 2009 to 5.2 million in 2015, and Iranian officials expect that trend to continue … to 20 million foreign tourists by 2025 and gross some $30 billion.

Business Insider and Bloomberg have both named Iran among the “Top 50” and “Top 20” destinations to visit in 2017 due to security and the country’s ancient architecture, famous bazaars, and natural beauty.