Iran likely to become a leading tourism market

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Isfahan, the jewel in Iran’s heritage crown and more a destination for tourists than pilgrims, counted just over 5,000 visitors a month in 2013, when Rouhani came to power. By spring 2017 that number had risen to 85,000 in a single month, the newspaper Isfahan Today reported.

The surge in visitors has been so dramatic that some nights in high season every single hotel room in the city is taken, according to the receptionist at the newly built Zenderood Hotel.

Foreign hotel chains are eyeing the market enthusiastically, particularly since some of the biggest American players are still in effect barred.

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