October 2019Tehran Times
Iran uses Social Media Influencers to fight ‘Iranophobia’
“Instagram influencers’ trips to Iran are backed by the Ministry of Cultural Heritage, Tourism and Handicrafts and, in the advertising arena, we do a lot of work to fight Iranophobia and introduce the true face of Iran,” Mounesan said.
Instagram and Twitter influencers visit Iran
The influencers, who have some 16 million followers in total, made their journeys on a fam tour organized by the private sector with the aim of getting familiar with different aspects of the ancient land and introducing them to others.
“… It is supposed to help create a new image of Iran in the minds of people across the world, shape dreams and goals before visiting a country named Iran, and encourage the tourists to come to Iran and discover all of its cities and unknown places.”